Mystification

The Bulwark mystifies me. Even after communicating with one of its principals who emphasizes in return, "The Bulwark is not the Weekly Standard," the presence of a significant number of clearly non-conservative writers is a puzzle. Does "never-Trump" mean "anyone but Trump"?
The initial logo for the site, includes the subtitle, "Conservatism Conserved."

As of Today (?) or earlier this week, I think, the subtitle has changed:

"Slightly Dangerous" -- that clarifies things.